Does size really matter when it comes to food and kitchen appliances? In a world where houses are smaller than decades ago, there’s not time to cook at home and households are changing day by day, size doesn’t matter so much. Or at least that’s what KitchenAid thinks and the introduction of the new KitchenAid Artisan Mini is a proof of this.
Launched in the US early this summer, the KitchenAid Artisan Mini is now ready to take over Europe as well with the UK already in a position of leader.
25% lighter than the Artisan
20% smaller than the Artisan
All over the world the KitchenAid Artisan Mini costs about 30$ less than the Pro one. It comes with a bowl and 3 beaters. It also accommodates all optional hub-based attachments available for the larger model. The bowl doesn’t have a handle and there’s no pouring shield. The mixing bowl and beaters are not interchangeable with other sizes of Kitchenaid Stand mixers.
The KitchenAid Artisan Mini certainly has the “cute” factor going for it but, let’s be honest, cannot be the first choice for big families and for regular bakers.
As I always say “you can bake small in a big mixer but you can’t cook bake in a small mixer”. Despite this, I think it’s definitely the perfect choice for couples, singles or those with less counter space; but also for casual bakers, millennials and urban dweller’s. Stylish, small, ideal for newbies and also passionate bakers challenged with limited space and smaller batch lifestyles.
Even if it’s targeted on the above people, I believe the KitchenAid Artisan Mini is a viable option also for experienced bakers that want a mixer at the ready for turning any moment into a baking moment; you can store it in your cupboard if you already have the big one and use for small batches or also together with the biggest one if needed.
The KitchenAid Artisan Mini is a proper KitchenAid mixer and the audience is different from the Pro Series making it not going to rival it at all. Design, simplicity and size are the main points of the KitchenAid Artisan Mini which targets all the above without forgetting the obsessive bakers. It’s really not cheap but if the size will make a difference in how it fits into the kitchen, then the higher cost would be worth it.
[Pics by Giuseppe]