San Francisco and The Summer of Love in 1967

san francisco summer of love

San Francisco hippie and San Francisco hi-tech: these are the two adjectives that are usually used to describe one of the most beautiful cities in the United States where contrasts are evident at a single glance. A city that welcomes you and has always welcomed people from all over the world who have chosen to set down here. Much of the fame of the San Francisco as we know the city today comes from the Summer of Love, a 1967 event that celebrates its 50th birthday today.

What is the Summer of Love?

The so-called Summer of Love in 1967 brought over 100,000 people in San Francisco and they occupied a whole area of the city, Haight-Ashbury, in the name of freedom of expression, verbal but not only. The name Summer of Love was chosen by the institutions to rename that movement and prevent it from being associated with the concept of free drugs and sex. The Summer of Love was the reaction of those who did not accept a society in which racism was on the agenda, where the war in Vietnam was decided without listening to the people’s opinion, where the gap between politics and society was more than evident; a reaction to the economic boom that had shifted priorities and redefined social classes stratifying even more a society that was already completely dissociated and disconnected.

Five things about the Summer of Love in San Francisco

  1. The Summer of Love began in January 1967 with The Human Be-In when Timothy Leary, the theorist of the LSD, spoke in front of a crowd of about 35,000 people at San Francisco’s Golden Gate Park and invented the slogan “Turn on, Tune in, drop out” which became the phrase of the event;
  2. Haight-Ashbury was chosen for its conformation and also for the presence of Victorian-style houses built for Irish immigrants with several spacious rooms and kitchens, suitable for community life;
  3. Jimi Hendrix, Simon and Garfunkel, The Who, Janis Joplin, Jefferson Airplane, Eric Clapton were some of the artists who embraced the Summer of Love and some of them also performed at the concert held on June 17, 1967;
  4. In May 1967 Scott McKenzie recorded the famous San Francisco (Be Sure to Wear Flowers in Your Hair) that became the Summer of Love soundtrack together with Sgt. Pepper’s Lonely Hearts Club Band by the Beatles;
  5. After a summer of concerts and community life, the Summer of Love ended in the fall with few people and the so-called “Death of the Hippy Ceremony”, which decreed the end of the experience.

death of hippie

Summer of Love 50th Anniversary

To celebrate the 50th anniversary of Summer of Love, in the 2017 many events are held in San Francisco that will remind of the impact on the city and above all on its culture, from food to music to culture without forgetting cinematography.
All the events planned for the Summer of Love Anniversary are available by clicking here.

The influence of the Summer of Love on food and food culture in San Francisco

San Francisco has always been a liberal city and the experience of 1967 not only brought new ideas but also a new idea of food and critical consumption of food that over time made the city (also because of its favorable geographic position), a real bastion when it comes to experimentation in the kitchen.
San Francisco has become a culinary mecca to explore over and over. From Street Food to Stylized Restaurants passing by Institutions, Mexican and South American Cuisine, Italian: San Francisco is a real mecca for those who love food and thanks to Summer of Love the city has acquired this status as a spokesman for a food and wine culture which has few equal in the world.

san francisco

In San Francisco for the Summer of Love

For the 50 years of Summer of Love I’bve partnered with the San Francisco Travel Association and I will spend a few days in the city to find out what the Summer of Love really was and how it evolved, especially from a food/wine and social point of view. Thanks to AirBnb I will sleep in an apartment in Haight-Ashbury and I will experiment the AirBnb Experiences that will allow me to live as a local and learn how to prepare a special cocktail in a special place called The Dorian, one of the best in the city. I will be able to visit some of the city’s most interesting restaurants that have chosen a special and different approach to food and go to the search for some historic places, opened in 1967 or just before, and which still today are opened despite the passing of time. To dive even more into the Summer of Love I will meet some of the participants who have created projects related to Summer of Love and that will bring me around to find out more.

To find out more about the evolution from the Summer of Love to the sharing economy in San Francisco you can follow me on Instagram and Twitter with the hashtag #SFSummeroflove where I’ll share updates from the City of Love.

[Pics are copyright of Giuseppe. The trip has been organized by the Italian agency MasterConsulting and it’s possible thanks to the above partners together with AirBerlin which will bring me to San Francisco and EuropeAssistance which will cover me with a full insurance]